Welcome to our Digital auditing department. We help many online advertisers’ reduce advertising costs, improve their brand coverage and increase sales output. One of the main reasons clients cite our audits value to their business is based around financial payback.
To have your online activity audited call us today on +44 (0) 207 183 1974.
Digital Auditing
The digital audit delivers insights to our clients and that are independent, transparent and media neutral.
In order to fuse the practises of auditing with the strategic awareness and experience of digital media, 23 Media Audits have teamed up with the Digital Innovation Group creating a robust and analytical audit process for advertisers.
The audit provides the breadth of all channel digital planning coupled with the depth of specialist channel delivery. This digital audit represents what is best across converging digital media whilst using traditional media to deliver integrated management consultancy and actionable insights for advertisers.
Breakdown of Digital Auditing Services Provided
We offer clients a full range of insights and analysis through digital auditing, including monitoring of competitor advertising expenditure, site impressions, ad serving networks, benchmarking of digital advertising costs and strategic reviews of client and competitor campaigns.
1 Benchmarking of campaign activity
Using the advertiser media plans, we will compare performance in the category of choice, verifying the sites where advertising was placed, checking the creative’s, analysing frequency and the impressions achieved.
Once all the metrics have been examined we will suggest how you address your online advertising budget and how to create an audit that tracks return on investment.
2 Network placement and initiatives
The digital audits verify site analysis through four key benchmarking parameters to examine the quality of the site: including gender profile, conversions to target audience, age and education profile.
3 Competitor intelligence
Analytical insight into where competitors are placing their digital budgets. This gives clients the ability to make informed decisions on how to improve their sales effectiveness. The competitor review also analyses the offline media budget and helps advertisers either increase or reduce the digital expenditure to make sure there is no wastage or effect on sales.
4 Sales Tracker
Understand the impact of price and promotion on your sales from an online perspective. Our third party data systems allow us to link the sales effectiveness to the media delivery.
5 Target audience metrics
Track you audience and examine what works for some campaigns over others. Clients have used this analysis to refocus investments across relevant networks leading to improvements in marketing and sales effectiveness.
6 Search analysis & ROI
Helps clients recommend the right search engines for campaign bursts. Helps clients to understand what their customers search for and estimates the cost per click. Performance on Google as well as individually written ads always placed in the most cost effective positions. Service also includes details of cost per click, spend, enquiries, cost per sale and sales uplift (ROI).