Most advertisers have an auditor in place making sure they are provided with the best media rates and placement from their media agency.
As of 2008 approximately 60% of all media spend is now audited, and this figure continues to rise, suggesting that those who don’t audit their media are missing out.
Media auditing identifies areas where you advertising spend is under-performing against the market and can be improved.
This in turn secures increased quality of media placement and positioning.
And enables the advertiser to get greater value for money from their advertising budget.