Does the High Street Have a Future in a Digital Age?

Posted by & filed under Blog.

The face of the UK high street is changing with many recent large retailers failing to adapt to the new digital challenges and subsequently collapsing in spectacular style. Brands are trying to adapt by refocusing their ad spend away from traditional forms of advertising into e-commerce and digital. Can the move to e-commerce save the… Read more

Why Do I Need a Media Audit?

Posted by & filed under Blog.

With growing concerns over media transparency, we have seen an increase in the number of advertisers conducting audits over the past 18 months as a way of ensuring their agency is fulfilling its obligations as a service supplier of media and a partner in terms of strategic planning. However many companies are still unsure of… Read more

Micro Influencers / Brand Ambassadors, The Ticket To Brand Success?

Posted by & filed under Blog.

The buzzwords floating around the advertising world at the moment are ‘Influencer’ and ‘brand ambassador’. What do the terms ‘Micro Influencer’ & ‘Brand Ambassador’ mean? An influencer is an individual who has a large following on social media and can therefore influence potential buyers by promoting or recommending brands. A brand ambassador is someone that… Read more

In-App Advertising, Why Aren’t You Using It Yet?

Posted by & filed under Blog.

The mobile game Candy crush boasts that its users’ ‘swipe’ the equivalent of two and a half times distance around the world every day, and is a prime example of a free app using adverts to reward its users. In offering an incentive to watch adverts, it’s no wonder that in-app advertising is developing into… Read more

Social Media Usage On The Rise

Posted by & filed under Blog.

In Great Britain, adults spend almost 8 hours a day consuming media. According to IPA TouchPoints 2017, (which reveals how British people spend their time and their usage of communication channels and devices), adults spend 7 hours and 56 minutes a day consuming media. This 9% increase on 2016 and 13% rise from 2015, clearly… Read more

UK Advertising Spend Strongest Q2 Since 2014

Posted by & filed under Blog.

UK advertising spend has had its strongest second quarter since 2014, with ad-spend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn. The first half of 2018 therefore saw an overall rise of 7.2% YoY to a total of £11.4bn. The Advertising Association/WARC Expenditure Report, updated its forecasts for 2018. The report now predicts a… Read more