Who We Are
Established in 2005, 23 Media Audits have developed into a new breed of media auditor. We’re pioneering a unique and powerful performance based approach to auditing advertisers from media planning through to unlocking a brand’s revenue potential.
We have built a reputation for innovating, improving and developing brand potential through auditing and are now one of the UK’s leading media auditing companies. As a result we have saved our clients vast amounts on their media budgets.
At 23 Media Audits hard work and expertise are two benchmark qualities we look for in our people and it’s our diverse team that make us both highly analytical and refreshingly creative.
We’re not interested in just offering ‘auditing services’ like everyone else or working to a static formula. Our aim is simple – to add so much value that we become an extension of your marketing team.
Unlike traditional media auditors, we don’t just focus on a short-term offering of industry headline targets based on cursory knowledge of your business. Instead, we analsye your business profile, obtain value against historical rates and manage the total long-term media delivery of your advertising.
Our clients recognise that excellence in media value and performance are essential – which is why we offer an alternative blend of media metrics to those offered by traditional media auditors. We look at your business and assess where you currently are and where you want to be. Whilst we realise that market averages are an important part of auditing, the key ingredient is improving your business and setting goals that get your business either to at least the averages or surpass them and set targets that see improvement year upon year.
How We Work
23 Media Audits offer a refreshing approach to auditing. We differ from our peers in several key ways, resulting in you receiving a more personal and tailored service. Every client audit we carry out is bespoke, but features a number of common themes running through all our work. We work closely with key stakeholders in your organisation to get an in-depth understanding of your business. This results in not just a cosmetic short term set of audits but an effective deep dive understanding of your strategic requirements.
The best processes come from finding out what your brand needs to be ahead of its competitors and the market. In our opinion, there is no point in being forced to use systems that add minimal value to your business just because they are part of a wider sell in from your media agent or auditor. We work at grass roots level, sitting down with your marketing/brand teams to identify the requirements for creating great media results.
We genuinely care about you. We are far smaller than many of our competitors and as a result our clients are really important to us. You will not just be another number on our balance sheet. We are not an audit factory churning out report after report. Every audit we produce is individual to you and will be thoughtfully put together with your own issues in mind.
We know from experience that nothing is more frustrating than having several media audit contacts that seem to change every year. We assign a Client Team on day one who remain consistent and support you through the audit process.
23 Media Audits was set up because we love media. We believe our enthusiasm and passion about media will rub off on you.
We can be totally focused on providing you with a truly independent service with no external forces influencing our opinions and advice.
We are not distracted by developing overseas offices or attempts to grow global revenues. We are interested in understanding the UK market and providing UK clients with the best possible service.
When we formed our company in 2005 our vision was clear – to provide a real alternative to the traditional media audit through meaningful insights that would benefit our clients. The underlying goal of all our work is to deliver a bespoke Media Auditing and Consultancy Service ensuring that, regardless of an advertiser’s size, “every client is unique”. Back when we started out, what really made us believe we were on the right track was the passion and support we gained from the companies who worked with us. It wasn’t all plain sailing, but the prevailing feedback was that they were glad we were around. We hope that as our business has grown our clients continue to believe in us. In our minds we’ve still got a lot more to achieve and that’s why we keep striving to improve.
Our aim is to improve your current media delivery and return on investment. Our approach differs from the competition in several key ways, ensuring you benefit from a more personal and tailored service. We focus on your business goals and use the media market as a guide. Our point of difference is to make the media delivery relevant to your business model and to give you a return on investment.
Clients are important to us; you will not be just another number on our balance sheet. We do not have an audit factory churning out report after report. Each audit is tailored specifically to your business issues.
At 23 Media Audits we assign you an audit team from day 1 and stick to it. We are passionate about media. 23 Media Audits was set up to provide a service that actually benefits our clients.
We bring a wealth of experience to the table for our clients
23 Media Audits Founder & Company Director
Tony started his media career working for Nielsen as an analyst collecting TV overnight data. He then progressed to selling and negotiating TV advertising space for ITV and Channel 4 working for most of the ITV regions. Leaving ITV as a Group Head, Leo Burnett poached Tony to work within the TV buying department. Tony pitched and won the Procter & Gamble (£140m) business and as TV Broadcast Director worked for the Publicis group for nearly 10 years.
Leaving agency media planning and buying, Tony worked for the auditors Barsby Rowe, Billetts and Media Audits serving as a renowned media advisor to a large number of influential advertisers. In 2005 Tony co-founded 23 Media, a media auditing and consultancy business gaining 4 major wins within it’s first year of trading.
As an acknowledged authority on media negotiation and performance, Tony’s experience encompasses client relations with the majority of the top 100 UK advertisers. He has in total 28 years’ experience across audience research, media planning, media buying and negotiating, media auditing and consultancy.
23 Media Audits Founder & Company Director
After completing his masters, Tim began his media career at IDS in the mid 90’s where he gained significant experience and a grounding in sales research within a dynamic and expanding new company. In early 2000, Tim joined Real Media where his experience proved invaluable in helping create a new and successful Sales Research department, focusing on online advertising for new clients. Tim then moved to ITV where he specialised in media analysis and was actively involved in new business pitches. An opportunity arose at Media Audits where Tim consulted at a senior level for a large range of clients, specialising in the UK market. Areas of expertise covered all elements of media with a focus on TV, Press, Radio and online.
In 2005 Tim co-founded 23 Media Audits alongside Tony Emment. Tony and Tim had worked together for many years previously and their blend of skills, knowledge and experience formed a strong platform from which to offer clients an alternative to the traditional media auditing approach. In the past 14 years 23 Media Audits has grown into a successful auditing and consultancy house with a strong and diverse client base.
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