As the advertising industry continues to evolve and expand, it can be challenging to keep up with the latest terminology.
That's why we have created this glossary to help you navigate through the complex and ever-changing world of advertising.
From traditional advertising terms to the latest digital marketing terms, this glossary covers it all.
Whether you're a seasoned advertising professional or a newcomer to the field, this resource will provide you with a quick reference for all the terms needed and is updated regularly with new terms.
XBRL (eXtensible Business Reporting Language) functions as a widely adopted standard for the exchange of business-related data. In the realm of advertising, it finds application as a tool for monitoring campaign performance and generating comprehensive reports to communicate their outcomes effectively.
XRT (cross-platform real-time bidding) constitutes a dynamic mechanism within the online advertising landscape, enabling advertisers to participate in auctions for ad space across a diverse spectrum of platforms, encompassing websites, applications, and connected television environments.