The process of selecting specific users or groups of users to display ads to based on factors such as demographics, interests, or past behaviour.
What Is Third-Party Data?
Third-party data refers to information collected by entities other than the advertiser, often from sources like data brokers or social media platforms.
This data is obtained from various external sources and can encompass a wide range of user attributes, behaviors, and preferences. Advertisers leverage third-party data to gain deeper insights into their target audiences, allowing them to refine their targeting strategies and create more effective and personalized marketing campaigns. By incorporating this external data, advertisers can enhance their understanding of user behaviors, interests, and demographics, enabling them to deliver more relevant and engaging content to their intended audience.
However, it's important for advertisers to consider privacy and ethical considerations when utilizing third-party data to ensure that user information is used responsibly and in compliance with regulations.