The number of users who visit a website or view an ad.

View Full Glossary
Advertising Glossary

What Is Traffic?

Traffic refers to the volume of users who access a website or view an advertisement. It quantifies the number of individuals engaging with a specific online platform or content. In the context of websites, traffic represents the frequency of visitors navigating to a particular web address. For advertisements, traffic measures how many individuals have been exposed to the ad's content.

Traffic is a fundamental metric in digital marketing, providing insights into the reach and visibility of websites and ads. By analyzing traffic data, businesses can assess the effectiveness of their online presence and advertising efforts. A higher level of traffic can indicate increased brand awareness, engagement, and potential for conversions. It also allows marketers to identify trends, evaluate campaign performance, and make informed decisions to optimize online strategies for better outcomes.