Media Health Check
The simple first stage to see how competitive your media advertising really is.
The simple first stage to see how competitive your media advertising really is.
A media health check will answer these and many more questions, to help make your media work harder.
As a medium sized advertiser, we were new to the world of benchmarking and media consultancy so started with a Media Health Check; the initial meeting was between 30-45 minutes but was invaluable as it helped us ask general questions on how we could improve our media output and processes. We even received a guide on what type of questions to ask before the meeting which was very helpful when new to this area.
Where We Currently Are...
Understanding your business objectives and how 23 Media Audits work with advertisers.
Your partners in media change | |
Understanding your business | |
Key players in your media cycle | |
At what stage are the key players involved | |
How 23 Media Audits work with advertisers |
Creating The Media Health Check...
Behind the scene we collate, verify and write up the report before presenting face to face.
Setting up the audit & benchmarking process | |
Audit Metrics weighted to business objectives | |
Timeline for data verification and presentation of results | |
Collection of all media briefing documents and strategic planning documents | |
Performance Grid of results versus the market and the category |
Presenting The Solutions...
An implementation of the action points and guarantees to make savings.
Discussion of action points and insights and how to we implement them | |
Easy to understand set of metrics for top line benchmarking | |
In depth analysis for more strategic direction requirements | |
Understanding of the essential servicing and resourcing implications needed | |
A training piece on understanding the media brief 3 critical factors | |
Performance Grid of results versus the market and the category |
To Your Organisation...
A comprehensive plan to deliver media savings and increase performance £500K advertiser = x10* saving versus cost of a media health check. | |
Understanding of the “Media Cycle” for your brand and where each stakeholder links up in the process. | |
Educating your brand on where to question the agency planning/buying brief and their rationale behind the media plans. | |
All media briefs checked pre-campaign and media delivery checked post campaign. | |
Key insights and action points implemented for improving future performance. | |
An easy to understand benchmarking process. |
*Average 1st year saving versus unaudited position.
To Your Media Agency...
A transparent set of guidelines to achieve annual improvements | |
Potential to be part of the brand improvement through incentivised rewards | |
Access to wider market thinking and averages from working with 23 Media Audits and the advertiser. | |
Access to short lists for managed media pitches |