What We Do
Our consultants work hard to understand your market and the specific buying needs of your business. We have a real appreciation of the very different media trading environments that exist in each of the mediums from Digital through to TV, which is critical to the advertiser.
Media Contracts
Is my media contract still relevant in today’s market? What is the industry standard? Our service is designed to help answer these questions.
Media Cycles
How to evaluate your company’s internal media capabilities alongside their media processes – see where each stake holder fits in to the process.
Digital Awareness
Providing companies with a full audit of their current digital advertising set up versus a set of key benchmarks. How effective is your digital strategy?
KPI Settings
Are your media key performance indicators based purely on your business objectives or just a standardised set of media deliverables?
Remuneration Models
All our remuneration models are bespoke and we align them alongside advertiser’s own key performance indicators.
Agency Response Benchmarking
Set up a benchmarking process to guarantee all service levels are being delivered to an expected standard.
Media Training
Gives advertisers a full understanding of the media cycle from internal brand planning through to the media buying plan and the benchmarking process.
PRF Delivery
Our Media Consultancy experience will deliver, implement and manage the right programme for your agency performance-based remuneration model.
Media Contracts
Our consultants work hard to understand your market and the specific buying needs of your business. We have a real appreciation of the very different media trading environments that exist in each of the mediums from Digital through to TV, which is critical to the advertiser.
Current contract in place (if one) is it signed
What are your audit rights?
Control over your budget and agency payment terms
Can you get access to financial records via your agency?
Understand your contract clauses regarding rebates, free space and agency volume bonuses.
Who is involved in the media agency contract?
When is it revised and updated? Does it include digital elements? How transparent is the digital offering?
Have you implemented contractual rights by implementing systems and processes to ensure accountability?
Full access to all data being generated, advertisers should have full ownership of this data to help with media planning
Code of conduct implemented, signed and counter signed
Media Cycles
The media cycle is put in place to evaluate company’s internal media capabilities alongside their media processes – where each stake holder fits in. We measure your company’s internal media management skills and procedure against a set of checks and balances. The face to face consultation process includes an assessment of businesses media agency arrangements, where media value delivery is coming from and how to arrange your media to deliver the best returns.
Identify the key players in the media cycle
Understand where the auditor/media consultant, procurement, marketing and media agency link up.
Where changes can be made at the planning process and where action points can be implemented before the campaign goes live.
How 23MA understand your business objectives and how we instil this into your media agency to strategically buy for your brand and not just deliver a standardised media buy.
Delivers you a full understanding of your servicing and resourcing implications and what is required to improve performance.
Gives you an understanding the agency planning/buying brief and where to question the rationale behind the plans.
How we benchmark planning and buying performance.
Setting up timelines across the media cycle for advertiser and agency.
Digital Awareness
We provide companies with a full audit of their current set up to see how well they perform versus a set of key benchmarks. The analysis covers a Media Audit Health Check/Organic Search Review/Paid Search Review/Social Review/Programmatic Review/Mobile Site Audit. The process lets advertisers focus on improvements for the following year and identify current performance against industry best practice. This exercise lets advertiser answer the question of how effective is our digital advertising?
Make sure your digital contract is updated and covers the changes to the digital landscape.
Review of your mobile compliance for search engines and users of your website.
PPC review of contracts, briefs and strategy documents.
Site usability from bounce rate to site usability.
Analytics check, evaluate business KPI’s and ROI.
Organic search review, better understanding of your SEO plans and KPI’s and competitive analysis.
Programmatic transparency review of your digital advertising budget.
KPI Settings
23 Media Audits KPI settings make sure that each individual advertiser is tracked based on their own individual business needs and not via a standardised set of metrics.
We identify key areas that can be benchmarked versus specific categories and the market place.
The process involves all the stakeholders internal and externally that are involved in the media planning and buying. Our KPI settings prepare marketing and procurement teams with an applied outline to link agency performance to media performance and ROI.
Remuneration Models
One of the most critical areas from an advertiser’s perspective is how to make sure that their media agencies are providing value for their brand and then how to incentivise them through a transparent payment structure.
At 23 Media Audits we deliver a comprehensive set of benchmarks that can be utilised by advertiser marketing and procurement teams.
All our remuneration models are bespoke and we align them alongside advertiser’s own key performance indicators.
The offering is fully transparent and the media agency will be shown on what criteria they will be measured on and how it will be scored. The model also takes into account the price paid per employee, bonus levels, specific model – business performance based/straight PRF, commission levels, budget changes etc and weights them to the clients own specific needs.
Agency Response Benchmarking
Beyond price mechanics, 23 Media Audits advise clients on how to make sure their media agency is resourcing their business with the correct services to improve return on investment.
As well as a price check the “agency resource benchmark” also sets up a benchmarking process to guarantee all service levels are being delivered to an expected standard. Included in the agency resource benchmark is a set of measurement criteria which allows the service performance to be monitored alongside the price delivery. This helps the advertiser to hold the agency accountable to increasing specific business objectives as well as delivering on media price; this provides advertisers with a service covering all elements of planning, buying and service levels.
Media Training
The media training programme is designed to deliver a full understanding of the top line media cycle from internal brand planning through to the media buying plan and the 23 Media Audits benchmarking process.
This helps brand teams to question the agency rationale on plans and to interrogate the choices being made. By taking our media training course, we have helped clients push the advertising spend to the forefront of their internal decision making.
Overlay our expertise with a bespoke training plan incorporating client’s own business objective with industry best practise and advertisers can be confident in delivering an efficient and effective part within the overall media cycle.
Senior Media Training
Our training focuses on how senior marketers can fully understand the media cycle from initial planning concept through to the media buying plan; where to question the transparency of their proposed media value, how to identify the parameters for brand success from the media plan and mastering their ad budget in what can be seen as complex media landscape.
Get clear on your business goals and become a more effective decision maker.
Try our senior media training.
PRF Delivery
Our Media Consultancy experience will deliver, implement and manage the right programme for your agency performance-based remuneration model that aligns client goals with agency incentives. We will construct a transparent, incentive-based commercial model that supports quality across business-critical KPIs through a fully managed process. We help advertisers to identify, implement and then manage their optimal PRF model to extract ROI, performance, service quality and innovation from your agency.
Objectives of Our Remuneration Exercise for Advertisers
Align business, brand and media objectives with agency performance incentives.
To create a mutually beneficial, self-sustaining commercial framework between your business and your agency.
Align business and agency stakeholders across different disciplines around the correct quantitative metrics to drive the right attitudes.
Generate flexibility within an organised framework to achieve company consistency, whilst allowing for individual brand market adaptability.
PRF
A robust PRF is unique to every brand and is the basis of a successful media agency partnership.
What the Remuneration Exercise Offers to Advertisers
An expert assessment of your existing agency remuneration model.
A bespoke plan to align business objectives with agency incentives.
A KPI Framework to prioritise your own Business, Marketing and Media needs.
Integration of remuneration model with existing – or new – commercial agreements.
Provision of quantitative evaluation methodologies across planning, buying and service quality.
Reconciliation aligned with internal procurement processes.
Separate reporting for procurement and agency investment team.
Key Answers the Remuneration Exercise Provides
Which KPIs to select, how to weight them, and how to task the agency to go beyond competitor performance.
How to structure agency performance targets to incentivise best practice.
How to reward media value, service, Innovation and business performance, not just price.
Ways to ensure agency buy-in and ongoing transparency via the remuneration model
The Beginner’s Guide to Media Consultancy
Find out the key steps involved in media Consultancy
Simply put, media consultancy is about problem-solving. Consultants are experienced, commercially minded individuals who use their industry knowledge to provide advice and solutions to a company’s media challenges or strategy plans.
Questions?
Call:
0207 183 1974Impartial advice tailored specifically to your project.
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