TV Auditing




We cover all the key TV audit parameters and then create a bespoke scoring system for every client. We do this by getting to know your business and understanding its needs.

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TV Auditing

What We Do

Being constrained by the tight structure of standard benchmarks doesn’t always work for advertisers. Business and media agencies require an element of flexibility in the face of a changing media landscape and to be able to deliver effective insights this needs to be incorporated into the audit.


What our tv audit addresses.


What are the strengths of my TV advertising – “What is being done well?”
What can be improved by my agency?
Where can we make improvements within the confines of the current deal?
What are the main concerns about the current delivery?
What is the effect of making changes to the current strategy?


Key TV audit parameters covered.


Invoice checking between agency and broadcaster
Planned ratings against actual delivery by week
Day-part delivery
Access to centre breaks
Access to position in break
Campaign structure (programmes and their influence)
Audience conversions to selected audiences
Coverage and frequency performance to an agreed group of advertisers
Recommendation and action points to aid forward planning

Media Audit Guide

Find out the key steps involved in media auditing

Our download provides a complete list of the parameters required to maximise your media advertising potential alongside sample reports and charts.

Get the Free  Download
Media Audit Guide Download


 Impartial advice tailored specifically to your project.