What does it take to create an advertising campaign that resonates with its audience, goes viral or even changes opinion permanently? This question got me... Read More
Posts Tagged: Advertising Effectiveness
Radio Advertising Forecast – 2021
At a Glance 21% decline forecast for 2020 12% bounce back anticipated in 2021 By 2024 radio will be ahead of pre COVID-19 predictions for... Read More
Do You Need a Year-end Media Audit?
If your business spends over £500,000 on advertising in a financial year, it makes sense to conduct an annual media audit of your advertising delivery.... Read More
7 Quick Tips For Media & Marketing Plans
As we hit the midway point of Q420 and the unwelcome second lockdown gets underway, the wide range of SME, challenger and regional brands we... Read More
Media Agency Contracts Review & Refresh
In an ever-changing media landscape, we advise that advertisers should have "An annual review of their agency contract" to align their terms and conditions to... Read More
Is The Auditing Of Online Media Dead?
We came across an article by Seb Joseph on Digiday: “Auditing as we know it is dead for online media’: Advertisers seek auditing alternatives” As... Read More
Why Do I Need a Media Audit?
With growing concerns over media transparency, we have seen an increase in the number of advertisers conducting audits over the past 18 months as a... Read More