In an ever-changing media landscape, we advise that advertisers should have "An annual review of their agency contract" to align their terms and conditions to... Read More
Posts Tagged: Advertising Effectiveness
Is The Auditing Of Online Media Dead?
We came across an article by Seb Joseph on Digiday: “Auditing as we know it is dead for online media’: Advertisers seek auditing alternatives” As... Read More
Why Do I Need a Media Audit?
With growing concerns over media transparency, we have seen an increase in the number of advertisers conducting audits over the past 18 months as a... Read More