What does it take to create an advertising campaign that resonates with its audience, goes viral or even changes opinion permanently? This question got me... Read More
Posts Tagged: Advertising Effectiveness
7 Quick Tips For Media & Marketing Plans
We advise and audit many brands across the SME, challenger & regional marketplaces and they are all having it tough at the moment, so it... Read More
Media Agency Contracts Review & Refresh
In an ever-changing media landscape, we advise that advertisers should have "An annual review of their agency contract" to align their terms and conditions to... Read More
Is The Auditing Of Online Media Dead?
We came across an article by Seb Joseph on Digiday: “Auditing as we know it is dead for online media’: Advertisers seek auditing alternatives” As... Read More
Why Do I Need a Media Audit?
With growing concerns over media transparency, we have seen an increase in the number of advertisers conducting audits over the past 18 months as a... Read More