For many agencies, media pitches are the time when they can showcase their best work and demonstrate to prospective clients their best people and creative... Read More
Posts Tagged: Digital Media
Why Do I Need a Media Audit?
With growing concerns over media transparency, we have seen an increase in the number of advertisers conducting audits over the past 18 months as a... Read More
Micro Influencers / Brand Ambassadors, The Ticket To Brand Success?
The buzzwords floating around the advertising world at the moment are 'Influencer' and 'brand ambassador'. What do the terms 'Micro Influencer' & 'Brand Ambassador' mean?... Read More
The Beginner’s Guide to Media Auditing
Understanding the processes involved when looking to conduct a media audit can be confusing to those that have not been through the process before. To... Read More
In-App Advertising, Why Aren’t You Using It Yet?
The mobile game Candy crush boasts that its users’ ‘swipe’ the equivalent of two and a half times distance around the world every day, and... Read More
Social Media Usage On The Rise
In Great Britain, adults spend almost 8 hours a day consuming media. According to IPA TouchPoints 2017, (which reveals how British people spend their time... Read More
World Cup 2018 – TV Still Drives Mass Awareness?
Television remains vital for brands to deliver a mass audience and create awareness within a short-term period as shown in the recent World Cup viewing... Read More
The Launch of PAMCO
PAMCO (https://pamco.co.uk/) is, in fact, the new JIC (Joint Industry Currency) for published media, which produces de-duplicated brand reach. It allows those in the industry... Read More
The Rise of the Management Consultancy
Jerome Bodin, an analyst at investment bank Natixis, caused something of a commotion recently when he suggested that one of the 3 big management consultancies... Read More
JC Decaux ‘to avoid the pitfalls of digital media’
JC Decaux is launching a new brand charter, BranDO, which they hope will set a gold standard of best practice across the digital out of... Read More