Understanding the processes involved when looking to conduct a media audit can be confusing to those that have not been through the process before. This... Read More
Posts Tagged: Digital Media
The Top 10 Most Viewed Christmas Adverts
Here at 23 Media Audits, we love Christmas. Our office tree is up, the mince pies are out and the Christmas playlists are on. With... Read More
Christmas Ads 2020 – Planning in a Pandemic
After the trials and tribulations of an unprecedented year in the life of UK’s retailers, the traditional torrent of TV advertising will be more pivotal... Read More
Google Chrome Calls Time On Third-Party Cookies
23 Media Audits offer our views on Google Chrome’s recent decision and its potential impact on the Adtech market. What has happened? Google flexed their... Read More
ITV And Channel 4 Push for Longer Ad Breaks
ITV and Channel 4 are staging a fight back against streaming services by lobbying the government for the introduction of extended TV advert breaks. Intense... Read More
Latest Rajar Figures – Commercial Radio Stations Reach Record Audiences
The latest second quarter figures for 2019 demonstrate the clear audience value of radio as Rajar reveals that 89% of the UK adult population (48.8... Read More
Should Your Business Pitch its Media Planning & Buying Account?
For many agencies, media pitches are the time when they can showcase their best work and demonstrate to prospective clients their best people and creative... Read More
Why Do I Need a Media Audit?
With growing concerns over media transparency, we have seen an increase in the number of advertisers conducting audits over the past 18 months as a... Read More
Micro Influencers / Brand Ambassadors, The Ticket To Brand Success?
The buzzwords floating around the advertising world at the moment are 'Influencer' and 'brand ambassador'. What do the terms 'Micro Influencer' & 'Brand Ambassador' mean?... Read More
In-App Advertising, Why Aren’t You Using It Yet?
The mobile game Candy crush boasts that its users’ ‘swipe’ the equivalent of two and a half times distance around the world every day, and... Read More
Social Media Usage On The Rise
In Great Britain, adults spend almost 8 hours a day consuming media. According to IPA TouchPoints 2017, (which reveals how British people spend their time... Read More
World Cup 2018 – TV Still Drives Mass Awareness?
Television remains vital for brands to deliver a mass audience and create awareness within a short-term period as shown in the recent World Cup viewing... Read More
The Launch of PAMCO
PAMCO (https://pamco.co.uk/) is, in fact, the new JIC (Joint Industry Currency) for published media, which produces de-duplicated brand reach. It allows those in the industry... Read More
The Rise of the Management Consultancy
Jerome Bodin, an analyst at investment bank Natixis, caused something of a commotion recently when he suggested that one of the 3 big management consultancies... Read More
JC Decaux ‘to avoid the pitfalls of digital media’
JC Decaux is launching a new brand charter, BranDO, which they hope will set a gold standard of best practice across the digital out of... Read More