Outdoor Audit Guide

Find out the key steps involved in outdoor auditing

An OOH audit involves the measurement of campaign performance against a set of industry benchmarks. This will provide insight into the success of a campaign by measuring both the number of people who have seen it and its overall impact. Utilising a number of different parameters such as reach, impact, frequency and cover will ensure an accurate portrayal of outdoor campaign performance.

Our download provides a complete list of the parameters required to maximise your outdoor advertising potential alongside example reports and charts.

A comprehensive outdoor audit can help you to ask the right questions to your media agency.

If you would like to learn more about our outdoor auditing service then speak to us today.

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Outdoor Audit Guide Download

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