Find out the key steps involved in outdoor auditing.
An OOH audit involves the measurement of campaign performance against a set of industry benchmarks. This will provide insight into the success of a campaign by measuring both the number of people who have seen it and its overall impact.
Utilising a number of different parameters such as reach, impact, frequency and cover will ensure an accurate portrayal of outdoor campaign performance.
Our download provides a complete list of the parameters required to maximise your outdoor advertising potential alongside example reports and charts.
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