Radio Auditing

AUDIT

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Our Radio Audit benchmarks all regional and national stations to help identify how efficient a client schedule is by target audience and region.

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Radio Auditing

What We Do

Our audit will advise on the best strategy to optimise your campaigns potential. We make sure that the radio brief is comparable in detail to the TV or digital brief so the result does not focus solely on the price versus the benchmarks.

Parameters

Key radio audit parameters.

Features

Verification of airtime
Competitor analysis
Daypart and day of week analysis
Audience Profiling & Conversions
Coverage & Frequency analysis
Cost performance by station & group
Audit Recommendations/action points

Consultancy

Enhance your radio advertising – add in our radio consultancy.

Features

Verification of airtime
Competitor analysis
Daypart and day of week analysis
Audience Profiling & Conversions
Coverage & Frequency analysis
Cost performance by station & group
Audit Recommendations/action points

Radio Audit Guide

Learn how radio auditing works and what's involved

This download covers a detailed look at the different parameters involved in radio auditing with example charts and dashboards.

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Radio Audit Guide Download

Questions? 

 Impartial advice tailored specifically to your project.