UK advertising spend is now forecast to recover better than expected for the full year. Looking back to the annual ad spend forecasts produced in... Read More
News
UK Adspend To Decline in Q2 And Across 2020
Our UK Adspend predictions have been updated, view the latest predictions for q420 and 2021. UK advertising spend is forecast to have its weakest second... Read More
Google Chrome Calls Time On Third-Party Cookies
23 Media Audits offer our views on Google Chrome’s recent decision and its potential impact on the Adtech market. What has happened? Google flexed their... Read More
Accenture to Pull the Plug on Media Auditing Arm
Accenture is pulling out of the Media Auditing business and from August this year will cease to act as media auditors for advertisers who wish... Read More
ITV And Channel 4 Push for Longer Ad Breaks
ITV and Channel 4 are staging a fight back against streaming services by lobbying the government for the introduction of extended TV advert breaks. Intense... Read More
Latest Rajar Figures – Commercial Radio Stations Reach Record Audiences
The latest second quarter figures for 2019 demonstrate the clear audience value of radio as Rajar reveals that 89% of the UK adult population (48.8... Read More
UK Ad Spend Hits £6bn In Q1 2019
Q1 2019 marks the 23rd consecutive quarter of market growth and covers the three-month period leading up to the original scheduled Brexit date of March... Read More
UK Advertising Spend Strongest Q2 Since 2014
UK advertising spend has had its strongest second quarter since 2014, with ad-spend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn. The first half... Read More
Global Moves into OOH with Acquisition of Outdoor Plus and Primesight
This deal should deliver plenty more innovations for advertisers from planning through to creative delivery. With both radio and outdoor ad spend predicted to be... Read More
ITV launches Ad Free TV
ITV is launching ITV HUB+ Premium, a subscription TV service that is ad free. The service, which was launched softly earlier this year, will be... Read More
JC Decaux ‘to avoid the pitfalls of digital media’
JC Decaux is launching a new brand charter, BranDO, which they hope will set a gold standard of best practice across the digital out of... Read More
UK advertising records strongest H1 on record
UK Ad spend grew 3.7% during the first six months of 2017 to £10.8bn - the largest H1 total since monitoring began in 1982. The... Read More