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UK Adspend Showing Gradual Recovery in 2020 and into 2021

UK Adspend Showing Gradual Recovery in 2020 and into 2021

18/11/2020 4:03 PM | by Tony Emment in News

UK advertising spend is now forecast to recover better than expected for the full year. Looking back to the annual ad spend forecasts produced in... Read More

UK Adspend To Decline in Q2 And Across 2020

UK Adspend To Decline in Q2 And Across 2020

13/04/2020 1:48 PM | Updated: 2 months ago | by Tony Emment in News

Our UK Adspend predictions have been updated, view the latest predictions for q420 and 2021. UK advertising spend is forecast to have its weakest second... Read More

Google Chrome Calls Time On Third-Party Cookies

Google Chrome Calls Time On Third-Party Cookies

19/02/2020 1:27 PM | by Tim Hinton in News

23 Media Audits offer our views on Google Chrome’s recent decision and its potential impact on the Adtech market. What has happened? Google flexed their... Read More

Accenture to Pull the Plug on Media Auditing Arm

Accenture to Pull the Plug on Media Auditing Arm

13/02/2020 5:05 PM | by Tony Emment in News

Accenture is pulling out of the Media Auditing business and from August this year will cease to act as media auditors for advertisers who wish... Read More

ITV And Channel 4 Push for Longer Ad Breaks

ITV And Channel 4 Push for Longer Ad Breaks

14/10/2019 3:58 PM | by Freya Leslie in News

ITV and Channel 4 are staging a fight back against streaming services by lobbying the government for the introduction of extended TV advert breaks. Intense... Read More

Latest Rajar Figures – Commercial Radio Stations Reach Record Audiences

Latest Rajar Figures – Commercial Radio Stations Reach Record Audiences

9/10/2019 10:34 AM | by Tim Hinton in News

The latest second quarter figures for 2019 demonstrate the clear audience value of radio as Rajar reveals that 89% of the UK adult population (48.8... Read More

UK Ad Spend Hits £6bn In Q1 2019

UK Ad Spend Hits £6bn In Q1 2019

4/08/2019 11:00 AM | by Tony Emment in News

Q1 2019 marks the 23rd consecutive quarter of market growth and covers the three-month period leading up to the original scheduled Brexit date of March... Read More

UK Advertising Spend Strongest Q2 Since 2014

UK Advertising Spend Strongest Q2 Since 2014

12/11/2018 8:08 PM | by Freya Leslie in News

UK advertising spend has had its strongest second quarter since 2014, with ad-spend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn. The first half... Read More

Global Moves into OOH with Acquisition of Outdoor Plus and Primesight

Global Moves into OOH with Acquisition of Outdoor Plus and Primesight

21/09/2018 12:22 PM | by Tim Hinton in News

This deal should deliver plenty more innovations for advertisers from planning through to creative delivery. With both radio and outdoor ad spend predicted to be... Read More

ITV launches Ad Free TV

ITV launches Ad Free TV

26/03/2018 2:57 PM | by Tim Hinton in News

ITV is launching ITV HUB+ Premium, a subscription TV service that is ad free. The service, which was launched softly earlier this year, will be... Read More

JC Decaux ‘to avoid the pitfalls of digital media’

JC Decaux ‘to avoid the pitfalls of digital media’

26/03/2018 2:20 PM | by Tim Hinton in News

JC Decaux is launching a new brand charter, BranDO, which they hope will set a gold standard of best practice across the digital out of... Read More

UK advertising records strongest H1 on record

UK advertising records strongest H1 on record

10/11/2017 10:45 AM | by Tim Hinton in News

UK Ad spend grew 3.7% during the first six months of 2017 to £10.8bn - the largest H1 total since monitoring began in 1982. The... Read More

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23 Media Audits are known for innovating, improving and developing the brand’s potential through auditing. As a result we have saved our clients vast amounts on their media budgets. We are now one of the UK’s leading media auditing companies.

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