Our media auditing capabilities provide clients with an evaluation that truly reflects their brand and the specific buying needs of their business. Our clients are supported by a best in class analysis via unique tools we have developed for evaluating and forecasting responses to advertising.
15-30%+
Questions We Answer on Behalf of Marketing & Procurement
How well is my media agency implementing my business objectives?
How effective is my media pricing, targeting and reach versus the market and competitors?
Does my media mix align with my brand objectives? Is it the correct approach?
Critical to our evaluation techniques is our appreciation of the very different trading environments that exist in every media. We have the skills to leverage data led insights, keep you up to speed with changes in the media market place and above all make sure that your media is bought at the most competitive price available. Our commitment to absolute transparency and bespoke auditing means that you can be confident that every single media deal will be negotiated in your best interests.
Television
- Invoice checking between agency and broadcaster
- Planned ratings against actual delivery by week
- Channel delivery
- Day-part delivery
- Access to centre breaks
- Position in break analysis
- Campaign structure (Programmes and their influence)
- Audience conversion to selected audiences
- Coverage and frequency performance to agreed group of advertisers
- Overall summary of media value quantified
- Recommendation and action points to aid forward planning
Press
- Verification of all insertions
- Positioning analysis
- Coverage analysis
- Recommendations/action points
- Advice to agency regarding negotiation of rates
Radio
- Verification of airtime
- Profiling
- Coverage analysis
- Recommendations/action points
- Advice to agency regarding negotiation of CPT (Cost per thousand)
Outdoor
- Target weight versus actual
- Market at time of approval
- Cover delivery
- Rates versus the pool
- Audience delivery
- Recommendations & insights
Cinema
- Cost by contractor
- Cost per admissions analysis by contractor
- Package vs. premium deals
- Regionality analysis & profile delivery
- Price benchmarking
Digital
- Price benchmarking by publisher, buy type, format, creative.
- Ad engagement
- On target impressions by audience
- Ad viewability levels
- Brand safety
