Media Auditing

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Our media auditing capabilities provide clients with an evaluation that truly reflects their brand and the specific buying needs of their business. Our clients are supported by a best in class analysis via unique tools we have developed for evaluating and forecasting responses to advertising.

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What We Do

Critical to our evaluation techniques is our appreciation of the very different trading environments that exist in every media. We have the skills to leverage data led insights, keep you up to speed with changes in the media market place and above all make sure that your media is bought at the most competitive price available. Our commitment to absolute transparency and bespoke auditing means that you can be confident that every single media deal will be negotiated in your best interests.

Television Auditing

Our television audit gives advertisers a thorough examination and benchmark of media performance in terms of cost-efficiency, audience reach and media effectiveness.

Features

Invoice checking between agency and broadcaster

Planned ratings against actual delivery by week

Channel & day-part delivery

Access to centre breaks & position in break analysis

Campaign structure (Programmes and their influence)

Audience conversion to selected audiences

Coverage and frequency performance to agreed group of advertisers

Overall summary of media value quantified

Recommendation and action points to aid forward planning

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Press Auditing

Our press audit benchmarks all activity across national, regional and consumer magazines giving clients a comprehensive review of their pricing and positioning versus the market.

Features

Verification of all insertions

Positioning analysis

Coverage analysis

Recommendations/action points

Advice to agency regarding negotiation of rates

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Radio Auditing

Our radio audit benchmarks all stations on a regional and national level to help identify how efficient a client schedule is by target audience and region.

Features

Verification of airtime

Profiling

Coverage analysis

Recommendations/action points

Negotiation advice on CPT (Cost per thousand)

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