Press Auditing

AUDIT

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Our Press Audit benchmarks all regional and national publications, supplements and magazines. This helps to identify how efficient a client schedule is by target audience and region. Our audit will then advise on the best strategy to optimise your campaigns potential.

Get started with a free 15 min call to see how we can help.

What We Do

We assist advertisers in understanding their campaign impact, allowing them to identify immediate performance improvements and where to prioritise resources. Our digital & traditional press evaluation helps advertisers to build a picture of where the risks exist in their current press media strategy and helps to pin-point what publications deliver the maximum media value.

Parameters

Key press audit parameters.

Features

Verification of inserts/advertorials

Competitor analysis

Day of week analysis

Audience Profiling & Conversions

Publication positioning versus market & category averages

Coverage & Opportunities to see analysis

Cost performance by publication & group

Audit Recommendations/action points

Consultancy

Enhance your press advertising – add in our press consultancy.

Features

Multi-platform, how to optimise your off and online newspaper/magazine mix

Investment value of using press within your full media mix

Combining press analysis with brand awareness & purchase cycles

Advice to advertisers on publication mix and day of week delivery

Advice on negotiation of insert rate and CPT (cost per thousand) for future campaigns

Press Audit Guide

Discover what a press audit entails and the potential benefits it offers

Our download offers an in-depth rundown of the key press audit parameters as well as samples of the reports we provide.

Get the Free Download

Questions?

Call:

0207 183 1974

Impartial advice tailored specifically to your project.