Our Press Audit benchmarks all regional and national publications, supplements and magazines. This helps to identify how efficient a client schedule is by target audience and region. Our audit will then advise on the best strategy to optimise your campaigns potential.
How 23 Media Audits Can Help You Get More from Your Print Budget
Campaign Performance
Assists advertisers in understanding their campaign impact, allowing them to identify immediate performance improvements and where to prioritise resources.
Digital & Traditional Press Evaluation
Delivers an evaluation of digital and traditional press abilities, helping advertisers to build a picture of where the risks exist in their current press media strategy.
Implement Best Practice
Provides advertisers with a best-practice evaluation, pin-pointing which key areas lead to strong press performance and what publications deliver the maximum media value.
Key Press Audit Parameters
| Verification of inserts/advertorials | |
| Competitor analysis | |
| Day of week analysis | |
| Audience Profiling & Conversions | |
| Publication positioning versus market & category averages | |
| Coverage & Opportunities to see analysis | |
| Cost performance by publication & group | |
| Audit Recommendations/action points |
Enhance Your Press Advertising – Add in Our Press Consultancy
| Multi-platform, how to optimise your off and online newspaper/magazine mix | |
| Investment value of using press within your full media mix | |
| Combining press analysis with brand awareness & purchase cycles | |
| Advice to advertisers on publication mix and day of week delivery | |
| Advice on negotiation of insert rate and CPT (cost per thousand) for future campaigns |
