Our Press Audit benchmarks all regional and national publications, supplements and magazines. This helps to identify how efficient a client schedule is by target audience and region. Our audit will then advise on the best strategy to optimise your campaigns potential.

Press Auditing

How 23 Media Audits Can Help You Get More from Your Print Budget

Campaign Performance

Assists advertisers in understanding their campaign impact, allowing them to identify immediate performance improvements and where to prioritise resources.

Digital & Traditional Press Evaluation

Delivers an evaluation of digital and traditional press abilities, helping advertisers to build a picture of where the risks exist in their current press media strategy.

Implement Best Practice

Provides advertisers with a best-practice evaluation, pin-pointing which key areas lead to strong press performance and what publications deliver the maximum media value.

Key Press Audit Parameters

Verification of inserts/advertorials
Competitor analysis
Day of week analysis
Audience Profiling & Conversions
Publication positioning versus market & category averages
Coverage & Opportunities to see analysis
Cost performance by publication & group
Audit Recommendations/action points

Enhance Your Press Advertising – Add in Our Press Consultancy

Multi-platform, how to optimise your off and online newspaper/magazine mix
Investment value of using press within your full media mix
Combining press analysis with brand awareness & purchase cycles
Advice to advertisers on publication mix and day of week delivery
Advice on negotiation of insert rate and CPT (cost per thousand) for future campaigns