Press Auditing




Our Press Audit benchmarks all regional and national publications, supplements and magazines. This helps to identify how efficient a client schedule is by target audience and region. Our audit will then advise on the best strategy to optimise your campaigns potential.

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Press Auditing

What We Do

We assist advertisers in understanding their campaign impact, allowing them to identify immediate performance improvements and where to prioritise resources. Our digital & traditional press evaluation helps advertisers to build a picture of where the risks exist in their current press media strategy and helps to pin-point what publications deliver the maximum media value.


Key press audit parameters.


Verification of inserts/advertorials
Competitor analysis
Day of week analysis
Audience Profiling & Conversions
Publication positioning versus market & category averages
Publication positioning versus market & category averages
Coverage & Opportunities to see analysis
Cost performance by publication & group
Audit Recommendations/action points


Enhance your press advertising – add in our press consultancy.


Multi-platform, how to optimise your off and online newspaper/magazine mix
Investment value of using press within your full media mix
Combining press analysis with brand awareness & purchase cycles
Advice to advertisers on publication mix and day of week delivery
Advice on negotiation of insert rate and CPT (cost per thousand) for future campaigns

Press Audit Guide

Discover what a press audit entails and the potential benefits it offers

Our download offers an in-depth rundown of the key press audit parameters as well as samples of the reports we provide.

Get the Free  Download
Press Audit Guide Download


 Impartial advice tailored specifically to your project.