23 Media Audits provide our clients with a comprehensive outdoor audit as well as strategic insights to improve their delivery. Our audit is equipped with a focused set of tools that provide robust criteria for measuring performance against market benchmarks. Using our data driven metrics and expertise we deliver results tailored to the individual client and provide clear recommendations based on data and expertise.
How 23 Media Audits Can Help You Get More from Your Outdoor Budget
Assists advertisers in understanding their campaign impact, allowing them to identify immediate performance improvements and where to prioritise resources.
Digital & Traditional Outdoor Evaluation
Delivers an evaluation of digital and traditional press abilities, helping advertisers to build a picture of where the risks exist in their current outdoor media strategy.
Implement Best Practice
Provides advertisers with a best-practice evaluation, pin-pointing which key areas lead to strong press performance and what sites deliver the maximum media value.
Key Outdoor Audit Parameters
|Verification of sites/digital placements|
|Audience Profiling & Conversions|
|VAI score versus market & category averages|
|Coverage & Opportunities to see by campaign|
|Cost performance by site & group|
|Audit Recommendations/action points|
Enhance Your Outdoor Advertising – Add in Our Outdoor Consultancy
|Multi-platform, how to optimise your off and online outdoor mix|
|Investment value of using outdoor within your full media mix|
|Combining outdoor analysis with brand awareness & purchase cycles|
|Advice to advertisers on site mix and proximity|
|Advice on negotiation of cost per panel and digital costing for future campaigns|