23 Media Audits provides our clients with a comprehensive outdoor audit as well as strategic insights into how they can improve their delivery. Our audit is equipped with a focused set of tools that provide robust benchmarks of performance against market benchmarks. Using our data driven metrics and expertise we deliver results focused to the individual client and provide clear recommendations based on data and expertise.

Outdoor Auditing

Reasons Why 23 Media Audits Will Help You Get More from Your Outdoor Budget

Campaign Performance

Assists advertisers to understand their campaign impact and identify immediate improvement in performance, helping to prioritise resources.

Digital & Traditional Outdoor Evaluation

Delivers an evaluation of digital and traditional outdoor abilities, allowing advertisers to understand where the risks exist in their current outdoor media strategy.

Implement Best Practice

Provides advertisers with a best-practice evaluation – what key areas lead to strong press performance and what sites deliver the maximum media value.

Standard Outdoor Audit Parameters

Verification of sites/digital placements
Competitor analysis
Audience Profiling & Conversions
VAI score versus market & category averages
Coverage & Opportunities to see by campaign
Cost performance by site & group
Audit Recommendations/action points

Enhance Your Outdoor Advertising – Add in Our Outdoor Consultancy

Multi-platform, how to optimise your off and online outdoor mix
Investment value of using outdoor within your full media mix
Combining outdoor analysis with brand awareness & purchase cycles
Advice to advertiser on site mix and proximity
Advice on negotiation of cost per panel and digital costing for future campaigns