23 Media Audits provide our clients with a comprehensive outdoor audit as well as strategic insights to improve their delivery. Our audit is equipped with a focused set of tools that provide robust criteria for measuring performance against market benchmarks. Using our data driven metrics and expertise we deliver results tailored to the individual client and provide clear recommendations based on data and expertise.

Outdoor Auditing

How 23 Media Audits Can Help You Get More from Your Outdoor Budget

Campaign Performance

Assists advertisers in understanding their campaign impact, allowing them to identify immediate performance improvements and where to prioritise resources.

Digital & Traditional Outdoor Evaluation

Delivers an evaluation of digital and traditional press abilities, helping advertisers to build a picture of where the risks exist in their current outdoor media strategy.

Implement Best Practice

Provides advertisers with a best-practice evaluation, pin-pointing which key areas lead to strong press performance and what sites deliver the maximum media value.

Key Outdoor Audit Parameters

Verification of sites/digital placements
Competitor analysis
Audience Profiling & Conversions
VAI score versus market & category averages
Coverage & Opportunities to see by campaign
Cost performance by site & group
Audit Recommendations/action points

Enhance Your Outdoor Advertising – Add in Our Outdoor Consultancy

Multi-platform, how to optimise your off and online outdoor mix
Investment value of using outdoor within your full media mix
Combining outdoor analysis with brand awareness & purchase cycles
Advice to advertisers on site mix and proximity
Advice on negotiation of cost per panel and digital costing for future campaigns