The Launch of PAMCO

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PAMCO (https://pamco.co.uk/) is, in fact, the new JIC (Joint Industry Currency) for published media, which produces de-duplicated brand reach. It allows those in the industry to carry out reach and frequency planning to better commercialise audiences across all platforms – and it is the first of its kind. It uses new methodology to help buyers… Read more

The Rise of the Management Consultancy

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Jerome Bodin, an analyst at investment bank Natixis, caused something of a commotion recently when he suggested that one of the 3 big management consultancies (IBM, Delioitte and Accenture) could credibly acquire a WPP or similar. Acquisitions in the digital arena, such as Accenture’s purchase of Karmarama certainly show they have intentions to enter the… Read more

ITV launches Ad Free TV

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ITV is launching ITV HUB+ Premium, a subscription TV service that is ad free. The service, which was launched softly earlier this year, will be supported with above the line advertising for the first time. Other consumer friendly features are expected to be added to the package over time in an attempt to drive the… Read more

JC Decaux ‘to avoid the pitfalls of digital media’

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JC Decaux is launching a new brand charter, BranDO, which they hope will set a gold standard of best practice across the digital out of home industry. The aim of the charter is to increase accountability, viewability, measurability, transparency and brand safety to the sector. This will be independently verified by PwC who will issue… Read more

UK advertising records strongest H1 on record

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UK Ad spend grew 3.7% during the first six months of 2017 to £10.8bn – the largest H1 total since monitoring began in 1982. The record investment, recorded by the Advertising Association and WARC in their latest Expenditure Report, means the forecast for the remainder of 2017 has been upgraded to growth of 3.1%. The… Read more