Above the Fold

The portion of a webpage that is visible without scrolling down. Advertisers often try to place their ads here to ensure maximum visibility.

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Advertising Glossary

What Is Above the Fold?

"Above the fold" in web design refers to the visible portion of a webpage without scrolling. It typically includes the header, navigation menu, key content like headlines and intros. This area matters because it's users' first impression, showcasing essential messages, calls-to-action, and branding.

Advertisers aim for this space to maximize visibility and engagement. Placing ads here boosts chances of users noticing them and clicking through, leading to higher conversion rates and revenue.

Note that screen size and resolution affect the "above the fold" area, varying by device and browser. Advertisers must consider responsive design and user behaviour when ad placement is concerned.

Though crucial, "above the fold" isn't the only ad placement option. Strategically positioned ads lower on the page can be effective, especially when relevant to user interests. Balancing visibility and user experience is key, avoiding undue disruption.

In summary, "above the fold" is vital for web designers and advertisers, impacting user perception and ad effectiveness.