Ad Network

A company that aggregates ad inventory from multiple publishers and sells it to advertisers.

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Advertising Glossary

What Is An Ad Network?

An ad network is a company that acts as an intermediary between advertisers and publishers by aggregating ad inventory from multiple publishers and selling it to advertisers. The ad network allows advertisers to reach a larger audience by providing access to a broad range of publisher websites, while providing publishers with an additional source of revenue through the sale of their ad inventory.

Ad networks typically work by creating relationships with publishers who are willing to display ads on their website. The ad network then bundles the publisher's ad inventory and offers it to advertisers who are looking to reach a specific target audience. Advertisers can choose to bid on ad inventory based on specific targeting criteria such as demographics, browsing behaviour, and contextual relevance.

One of the primary benefits of using an ad network is the ability to reach a large audience at scale while targeting specific demographics or interests. Advertisers can choose to run their ads across a wide range of publisher websites, enabling them to deliver more relevant and personalized ads to the right users, resulting in higher engagement and conversions.

For publishers, the ad network provides an additional source of revenue by allowing them to monetize their website traffic through the sale of ad space. The ad network enables them to maximize their ad revenue by offering their inventory to multiple advertisers simultaneously, driving up demand and price.

Overall, ad networks have revolutionized the way online advertising is bought and sold. They have made it easier for advertisers to reach their target audience, and for publishers to monetize their online content. With the growth of programmatic advertising, ad networks have become an essential component of the digital advertising ecosystem, enabling real-time bidding and instant ad delivery across a broad range of devices and platforms.