Banner Ad

A type of display ad that appears at the top or bottom of a webpage.

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Advertising Glossary

What Is a Banner Ad?

A banner ad is a type of online display ad that typically appears at the top or bottom of a webpage. Banner ads are designed to catch the user's attention and promote a product or service. They are usually rectangular in shape and can be either static or animated.

Banner ads can be created in a variety of sizes and formats, but some of the most common banner ad sizes include 300x250, 728x90, and 160x600 pixels. These standardized sizes make it easier for advertisers to create and publish banner ads across multiple websites and ad networks.

Banner ads are often sold on a cost-per-impression (CPM) basis, which means that advertisers pay a certain amount for every 1,000 times the ad is displayed. Banner ads can also be sold on a cost-per-click (CPC) basis, which means that advertisers pay a certain amount every time someone clicks on the ad.

One of the key advantages of banner ads is that they can be targeted to specific audiences based on factors such as demographics, interests, and behavior. Advertisers can use data and targeting tools to ensure that their banner ads are shown to the most relevant users, which can help improve the ad's performance and ROI.

Banner ads have been a popular form of online advertising for many years, and they continue to be an effective way for businesses to reach their target audiences. However, as internet users have become more savvy and banner ad blindness has become more prevalent, advertisers must continually refine their banner ad strategies to ensure that they remain effective. This includes creating eye-catching designs, using targeted messaging, and delivering value to the user through relevant and engaging content.