Display Ad

A type of online ad that appears as a visual element on a webpage or mobile app.

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Advertising Glossary

What Is A Display Ad?

A display ad is a type of online advertisement that appears as a visual element within a webpage or mobile app. These ads are designed to catch the viewer's attention and seamlessly blend with the surrounding content. They come in various formats, such as images, videos, or interactive multimedia, and aim to promote products or services while enhancing the overall user experience.

Think of display ads as digital billboards strategically placed on websites and apps. They can be positioned at the top, sides, or within the content itself, making them noticeable yet not overly intrusive. The goal is to engage users and encourage them to explore further without disrupting their online activities.

Display ads play a crucial role in digital marketing by increasing brand visibility, driving website traffic, and prompting user actions. Their captivating visuals and compelling content make them a powerful tool for reaching a wider audience and achieving marketing objectives.

Just like billboards on a busy street, display ads in the digital world help businesses connect with potential customers, convey their message effectively, and contribute to their overall online presence. They are a visual gateway to engage with the target audience and generate interest in the products or services being promoted.