The process of setting up a virtual boundary around a physical location, such as a store, to target users within that area with ads.

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Advertising Glossary

What Is Geofencing?

Geofencing is a smart marketing method that uses a virtual boundary around a place, like a store, to send targeted ads to users in that area. It's like a digital radar that triggers ads when people enter or exit the designated zone.

Think of geofencing as personalized ads that appear when you're near a store. When you're close, you might get ads about special offers or promotions happening there.

Geofencing is precise – it focuses on people who are nearby and likely interested. This makes the ads more relevant and increases the chance of getting noticed.

Businesses use geofencing to attract customers who are nearby. They can set up these virtual boundaries around their own store or even a competitor's. It's a way to bring people in or convince them to switch.

Geofencing works through location services on phones, making it great for mobile marketing. It connects the real world with digital ads seamlessly.

In short, geofencing is a clever way to send ads based on where you are. By targeting specific areas, businesses can catch your attention when you're close, bridging the gap between the physical and digital worlds.