The process of targeting ads to users in specific geographic locations.

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Advertising Glossary

What Is Geotargeting?

Geotargeting is a smart marketing approach that delivers ads to users in specific places. It's like aiming ads at a particular target on a digital map, ensuring the message reaches the right people.

Imagine geotargeting as sending ads to a chosen group. Businesses can focus on cities, regions, or even neighborhoods. This personalized approach makes ads more relevant and engaging.

Geotargeting has different uses. A local business can target people nearby with special offers, while an online store can focus on specific countries for shipping promotions.

Geotargeting works well because it reaches users where they are. It's like sending ads to their virtual doorstep. This approach can drive more people to physical stores, increase website visits, and boost sales.

With mobile devices, geotargeting is even more effective. Many people have location services on their phones, making it easier for businesses to reach them based on where they are.

In short, geotargeting is a clever way to aim ads at specific locations. By focusing on where users are, businesses can create a stronger connection, increase engagement, and achieve their marketing goals. It's about using location to make ads more relevant and successful.