Lookalike Audience

A targeted group of users created by advertisers based on similarities to an existing audience, such as past purchasers or website visitors.

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Advertising Glossary

What Is a Lookalike Audience?

A lookalike audience is a carefully tailored group of users that advertisers create based on their similarities to an existing audience, often comprised of past purchasers or website visitors. This data-driven strategy leverages insights from the behavior, preferences, and characteristics of the original audience to identify and engage with new potential customers who share similar traits.

By analyzing patterns within the existing audience, such as their demographics, interests, online behavior, and purchase history, advertisers can identify commonalities and characteristics that define the audience's profile. With this knowledge, they can then employ various advertising platforms to reach a wider pool of users who exhibit comparable attributes but may not have interacted with the brand before.

Lookalike audiences empower advertisers to expand their reach while maintaining relevance and targeting precision. This approach maximizes the chances of connecting with individuals who are more likely to be interested in the advertised products or services, ultimately enhancing the effectiveness of marketing campaigns.

Through the creation of lookalike audiences, advertisers capitalize on the power of data-driven insights to attract new customers who exhibit behaviors and traits similar to those of their established audience, driving growth and engagement in the competitive landscape of digital advertising.