The total number of users who see an ad.

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Advertising Glossary

What Is Reach?

Reach refers to the overall quantity of users who are exposed to an advertisement. It represents the total number of individuals who have viewed the ad across various platforms, channels, or media.

This metric provides insights into the extent of an ad's visibility and potential audience engagement. A higher reach indicates that the ad has been displayed to a larger portion of the target audience, increasing the likelihood of brand exposure and message delivery.

Reach is a fundamental measurement in advertising campaigns, helping advertisers assess the broad impact of their efforts. However, while reach measures the total audience reached, it doesn't necessarily account for the frequency of ad views or the depth of engagement. Combining reach with other metrics, such as engagement rates and conversions, provides a more comprehensive understanding of an ad's effectiveness and its resonance with the intended audience.