The process of targeting users who have interacted with a website or ad in the past with follow-up marketing efforts.

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Advertising Glossary

What Is Remarketing?

Remarketing involves the strategic approach of directing marketing efforts towards users who have previously engaged with a website or ad. This technique aims to re-engage these users, often through tailored and follow-up marketing strategies, with the goal of encouraging them to take further actions.

Remarketing leverages data collected from user interactions, such as website visits, clicks, or previous conversions. Advertisers use this data to create customized campaigns that resonate with the interests and behaviors of the target audience. By reconnecting with users who have already demonstrated some level of interest, remarketing endeavors to nudge them toward completing desired actions, such as making a purchase, signing up, or returning to a website.

This approach capitalizes on the familiarity users have with a brand or product, making the subsequent marketing efforts more relevant and persuasive. Remarketing campaigns can be executed through various channels, including display ads, social media, email marketing, and more.

The ultimate aim of remarketing is to increase conversions and enhance the overall effectiveness of marketing initiatives. By rekindling engagement with users who have shown interest in the past, advertisers maximize their chances of turning these interactions into valuable outcomes, thereby achieving a higher return on investment (ROI) from their marketing endeavors.