The process of selecting specific users or groups of users to display ads to based on factors such as demographics, interests, or past behaviour.

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Advertising Glossary

What Is Targeting?

Targeting involves selecting particular users or user groups to show advertisements to, guided by factors like demographics, interests, or previous behavior.

This strategic process ensures that ads reach the most relevant audience, increasing the effectiveness of the campaign. By tailoring the audience based on characteristics like age, location, preferences, or online actions, targeting enhances the chances of delivering a personalized message that resonates with recipients.

This approach optimizes resource allocation, improves user engagement, and contributes to achieving campaign goals. In essence, targeting is about precision, ensuring that the right content reaches the right people at the right time, resulting in more meaningful interactions and better outcomes for both advertisers and users.