Global Moves into OOH with Acquisition of Outdoor Plus and Primesight

21/09/2018 12:22 PM

By Tim Hinton

Global Moves into OOH with Acquisition

This deal should deliver plenty more innovations for advertisers from planning through to creative delivery.

Global Moves into OOH with Acquisition

Opportunities Ahead?

With both radio and outdoor ad spend predicted to be up for 2018 this move signals a great opportunity for brands to focus ever more on the digital offerings available via programmatic radio & outdoor.

To read more about the acquisition click here to view the full article on Campaign.

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