Influencer Auditing

AUDIT

Verify

Maximise

Influencer partnerships can be powerful growth drivers - but only when you work with the right creators. Our Influencer Auditing service gives you the clarity and confidence to invest in genuine voices that deliver real impact.

Get started with a free 15 min call to see how we can help.

Influencer Auditing

What We Do

We conduct a full audit of your current or potential influencer relationships to assess authenticity, engagement quality, audience relevance, and overall performance. Whether you're launching a campaign or reviewing existing partnerships, we help you eliminate guesswork and maximise ROI.

Discovery & Goal Alignment

Before we analyse accounts, we take time to understand your brand’s vision, values, and campaign objectives. This stage ensures every audit is aligned with your marketing goals and delivers insight you can act on.

Understand your brand’s influencer strategy
Identify your target audience and campaign KPIs
Review current influencer roster or shortlist
Define measurable success criteria

Influencer Account Analysis

We perform a deep dive into each influencer’s profile, activity, and follower growth to detect suspicious behaviour, fake audiences, and red flags that might otherwise go unnoticed.

Evaluate growth trends and suspicious patterns
Detect bots, fake followers, and engagement pods
Review content quality and frequency
Check platform-specific performance (Instagram, TikTok, etc.)

Audience Integrity

A strong influencer has an audience that’s not only real, but also relevant. We analyse demographic and psychographic data to ensure each influencer’s followers match your ideal customer profile.

Analyse follower location, age, gender, interests
Identify audience mismatches or irrelevant segments
Detect inflated or manipulated demographics
Assess audience-brand fit for future campaigns

Engagement Quality

Engagement tells the real story. We go beyond vanity metrics to uncover how audiences are actually interacting with influencer content—and whether those interactions are genuine or artificially boosted.

Go beyond likes—review saves, shares, comments
Benchmark engagement rates vs. industry standards
Analyse comment authenticity and sentiment
Spot spikes or drops that indicate manipulation

Risk & Brand Safety

Reputation is everything. We audit for past controversies, compliance issues, and content risks to protect your brand from associations that could harm trust or violate regulatory guidelines.

Identify any reputational risks or past controversies
Review compliance with FTC and ASA guidelines
Flag controversial content or partner conflicts
Analyse content alignment with your brand values

Reporting & Action Plan

Once the audit is complete, we deliver a clear, actionable report tailored to your goals. Whether you need to refine a shortlist, replace a partner, or benchmark for growth - we show you what to do next.

Deliver a clear audit report with visual insights
Prioritise influencers by quality and potential
Recommend changes or next steps for each creator
Optional: support for negotiation or replacement

Influencer Audit Outcomes

Here is what you can expect to achieve from a influencer audit.

Clear understanding of influencer performance

Elimination of risky or fake partnerships

Better campaign planning and targeting

Higher ROI and improved brand safety

Increased trust in influencer selection process

Early detection of performance decline or risk

Streamlined vetting process for future partnerships

Stronger, more authentic brand storytelling

Questions? 

 Impartial advice tailored specifically to your project.