KPI Settings

23 Media Audits KPI settings make sure that each individual advertiser is tracked based on their own individual business needs and not via a standardised set of metrics.

We identify key areas that can be benchmarked versus specific categories and the market place.

The process involves all the stakeholders internal and externally that are involved in the media planning and buying. Our KPI settings prepare marketing and procurement teams with an applied outline to link agency performance to media performance and ROI.

Associated British Foods

FMCG

ABF is a UK company that is behind some of the best know food brands in the UK. Post pitch ABF required to make sure that all the pitch promises across pricing and planning were delivered via a marketing strategy that enhanced its progression in the marketplace. Ultimately ABF needed an all-in-one solution and turned to 23 Media Audits.

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