Objectives of Our Remuneration Exercise for Advertisers
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What the Remuneration Exercise Offers to Advertisers
- An expert assessment of your existing agency remuneration model.
- A bespoke plan to align business objectives with agency incentives.
- A KPI Framework to prioritise your own Business, Marketing and Media needs.
- Integration of remuneration model with existing – or new – commercial agreements.
- Provision of quantitative evaluation methodologies across planning, buying and service quality.
- Reconciliation aligned with internal procurement processes.
- Separate reporting for procurement and agency investment team.
Key Answers the Remuneration Exercise Provides
- Which KPIs to select, how to weight them, and how to task the agency to go beyond competitor performance.
- How to structure agency performance targets to incentivise best practice.
- How to reward media value, service, Innovation and business performance, not just price.
- Ways to ensure agency buy-in and ongoing transparency via the remuneration model