UK Adspend To Decline in Q2 And Across 2020

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UK advertising spend is forecast to have its weakest second quarter since records began. Predicted ad spend in Q2 2020 is down 39.1% year on year (YOY), in stark contrast to the first quarter rise of 4.6%. As a result The Advertising Association/WARC Expenditure Report has amended its 2020 forecast to predict a decline of… Read more

Digital Auditing – Is there “Too Much Data?”

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After conducting numerous digital audits over the past 12 months it is abundantly clear that the amount of data available should, in theory, make it relatively easy to set benchmarks and provide clear KPI’s. However many advertisers are becoming lost in the post-campaign reports they receive and the whole process is becoming too complex. As… Read more

Accenture to Pull the Plug on Media Auditing Arm

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Accenture is pulling out of the Media Auditing business and from August this year will cease to act as media auditors for advertisers who wish to measure the performance of their media agencies. Accenture is yet to formally announce this move externally, although it has been reported that this withdrawal from the auditing business will… Read more

The Brexit Effect on The Advertising Market

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What Questions Should You Be Asking Your Agency? Its no great surprise that the biggest single issue for brands at the moment is the impending Brexit and how they should approach their advertising pre 31st October and post 31st October. The question is “Do you know what to ask your media agency?” This article will… Read more

UK Ad Spend Hits £6bn In Q1 2019

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Q1 2019 marks the 23rd consecutive quarter of market growth and covers the three-month period leading up to the original scheduled Brexit date of March 29, 2019. It comes as the government has indicated it will spend a reported £100m on advertising to prepare business for a no-deal Brexit ahead of the next scheduled departure… Read more

Should Your Business Pitch its Media Planning & Buying Account?

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For many agencies, media pitches are the time when they can showcase their best work and demonstrate to prospective clients their best people and creative potential. At 23 Media Audits we work with many “UK Challenger brands”, “SME businesses”, “regional advertisers” and “digital only advertisers”. Based on our extensive experience we tend to advise our… Read more