The Brexit Effect on The Advertising Market

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What Questions Should You Be Asking Your Agency? Its no great surprise that the biggest single issue for brands at the moment is the impending Brexit and how they should approach their advertising pre 31st October and post 31st October. The question is “Do you know what to ask your media agency?” This article will… Read more

UK Ad Spend Hits £6bn In Q1 2019

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Q1 2019 marks the 23rd consecutive quarter of market growth and covers the three-month period leading up to the original scheduled Brexit date of March 29, 2019. It comes as the government has indicated it will spend a reported £100m on advertising to prepare business for a no-deal Brexit ahead of the next scheduled departure… Read more

Should Your Business Pitch its Media Planning & Buying Account?

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For many agencies, media pitches are the time when they can showcase their best work and demonstrate to prospective clients their best people and creative potential. At 23 Media Audits we work with many “UK Challenger brands”, “SME businesses”, “regional advertisers” and “digital only advertisers”. Based on our extensive experience we tend to advise our… Read more