Do You Need a Year-end Media Audit?

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If your business spends over £500,000 on advertising in a financial year, it makes sense to conduct an annual media audit of your advertising delivery. This helps marketing and procurement teams check how well the campaign was bought, how well it performed in reaching its target and if the media chosen was efficient. Once you… Read more

The Best Advertisements & Ad Campaigns

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What does it take to create an advertising campaign that resonates with its audience, goes viral or even changes opinion permanently? This question got me thinking there must be something to learn here, so I went out and researched the best advertising campaigns of all time to answer this question. Whether the magic formula is… Read more